Entrepreneurs have this strange thing called “Never Give up Attitude”. I think that most of us entrepreneurs rarely think about quitting.  For some us it is not an option.We are fully committed and it is not in our character to do so. This at times is very difficult and we may have to change our way of thinking and big smart decisions in difficult times and think with our head and not our heart.  When we love a business we created, that can be a very heavy burden to us.Sometimes we just may have to decide to cease operations and liquated revenue it that is the rite way to go.   We may have an inadequate source of revenue and not have the sufficient funds to carry. In this case not giving up may be making the good business decision to cease the operation and open a new chapter for you.

This may mean trying over and over again to get it just right, sometimes as often as we have to.  Just do whatever it takes to succeed.  Make whatever changes that may be required, for example downsize reinvent a business plan or model, debt workouts, and change some of your marketing strategies.   Exhaust all of your possible ties.